澳洲麦考瑞论文代写:共享汽车
ASSIGNMENT代写

澳洲麦考瑞论文代写:共享汽车

2017-12-08 09:24

车共享会发现,由于现有的基础设施和模式,很难对其进行建模。这类似于沃尔玛的高效供应链管理实践,竞争对手发现很难亲密接触。毫无疑问,客户可以利用其他租赁公司或汽车共享运营商,但他们将会失去Zipcar公司提供的每小时租赁协议提供的便利和便利,并方便地访问50个城市和地点。此外,该公司还专注于客户需求和生活方式,提供迷你库柏(mini cooper)、大众甲壳虫(Volkswagen甲壳虫)、宝马(BMW)装瓶、马自达(Mazda)以及丰田普锐斯(Prius)等环保车[2],并使用iPhone或黑莓等超酷的设备来定位和获得汽车的使用权。Zipcar不需要担心汽车制造商或其他供应商,因为它不使用专有产品。澳洲麦考瑞论文代写:共享汽车作为一个IT悟性的组织,Zipcar应该通过使用社交网络工具来利用它现有的会员资格,这样会员就可以交换和分享想法,更重要的是给Zipcar提供反馈,让他们可以改进服务和提供服务。换句话说,它应该继续倾听客户,继续创新。
澳洲麦考瑞论文代写:共享汽车
Zipcar operates in a model of car sharing business that makes it difficult for competitors to imitate. For example, it utilised wireless technology like 3G, GPRS, GPS and RFID to manage and streamline its operation to maintain lean and low overhead. Traditional car rental companies or non-profit car-sharing would find it difficult to model after it due to their existing infrastructure and model. This is similar to Wal-Mart efficient supply chain management practices that competitors find it difficult to intimate. No doubt, customers can utilise other rental companies or car sharing operators but they would lose the convenience and ease of use offered by Zipcar model of hourly rental agreements and convenient access to 50 cities and locations. Moreover, it has a strong focus on customer needs and lifestyle by providing fleet of hip vehicles like mini cooper, Volkswagen Beetle, BMW Bottella, Mazda and environmental friendly vehicles like Toyota Prius [2] and using cool gadget like iPhone or Blackberry to locate and gain access to the cars. Zipcar does not need to concern about car manufacturers or other suppliers since it does not use proprietary goods. Been a IT savvy organisation, Zipcar should ride on its existing memberships by using social networking tool so members can exchange and shares ideas and more importantly provide feedback to Zipcar who can them improve on its services and offering. In other word, it should keep listening to customers and continuing to innovate through IT.