墨尔本代写Assignment 购买者

2016-12-22 10:58

购买者的议价能力在个人电脑和消费电子产品都是低是因为该组织提供的产品被认为是特殊的和买家在市场上由个人购买笔记本电脑的电子产品和个人消费。(苹果、2011)然而,市场上有多个品牌,在个人电脑和消费电子领域,这给了买方市场的一些权力。此外,买家在市场上得到一些权力本质上是因为组织操作在技术部门组织提供的不同产品的产品生命周期比较短的比其他部分(恩德勒,2010)。不仅组织本身参与开发新产品一致,但是市场的竞争对手也参与新产品开发的一致性。然而,苹果的成功一个积极因素是,大多数苹果的顾客忠诚。此外,涉及有转换成本,进而降低买家的力量。整体的力量买家面临苹果可以被称为低到中度

墨尔本代写Assignment 购买者

The bargaining power of the buyers in both the personal computer and consumer electronics are low due to the fact that the products that the organization offer is considered exceptional and buyers in the market consists of individuals who purchase the electronics and the laptops for personal consumption. (Apple, 2011) However, as there are multiple brands available in the market, in both the personal computer and the consumer electronic segments, this gives some power to the buyer in the market. In addition, the buyers in the market get some power due to the fact that essentially the organization is operating in technological sector where the product lifecycle of different products offered by the organization are comparatively shorter than other segments (Enderle, 2010). Not only has the organization itself been involved in consistent development of new products, but the competitors in the market are also involved in consistent new product development. However, a positive factor contributing to Apple's success is that most of the Apple's customers are loyal. In addition, there involved some switching cost that in turn decrease the power of buyers. Overall the power of buyers confronted to Apple could be termed as low to moderate

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