珀斯代写论文:克莱因的理论

2017-04-11 00:23

克莱因的理论是正确的，以至于品牌现在发现越来越难以销售产品仅基于品牌。因为品牌已经饱和的市场，产品差异化的潜力越来越有限，而新品牌成为，在本质上，对品牌环境的总体噪声的一种未分化的部分。而克莱因乐观地认为，这是由于越来越多的玩世不恭和意识的品牌的潜在“消费者”，有一些其他的论点，往往导致非常相似的结论。首先，有前面的说法，市场是如此饱和的品牌，同类产品之间的差异更难以建立。互联网和众多竞争企业的身份，这也使消费者证明了这一点，但不一定意味着品牌的整个文化是在崩溃的边缘，克莱因建议。它仅仅意味着品牌将持续下去，但我们在20世纪80年代和90年代看到的品牌的增长和扩张将不会继续扩大。此外，品牌是显着更复杂和更动态比以往任何时候都。某些品牌产品的伪个性化，以及市场竞争的加剧意味着某一品牌的寿命大大缩短了。为了应对这一问题，营销人员采取了针对他们所称的“补间”争议的策略；即，8岁和12岁之间的儿童。这背后的说法是，吐温控制市场的重要部分，不仅在儿童市场，而且对其父母的消费习惯。同时，一个品牌在孩子的无意识在这个时代的建立将导致品牌几乎是永久性的硬连接到孩子时，他或她成为一个成人，并增加潜在的品牌成为一种“品牌”在未来的几年。
珀斯代写论文:克莱因的理论
Klein’s theory is true to the extent that brands now find it increasingly more difficult to sell products based on branding alone. Because brands have oversaturated the market, the potential for product differentiation is increasingly limited, and new brands become, in essence, an undifferentiated part of the general noise of the branding environment. Whereas Klein optimistically suggests that this is due to the increased cynicism and awareness of the brand’s potential “consumers”, there are a number of other arguments that tend to lead to very similar conclusions. Firstly, there is the argument stipulated earlier; that the market is so saturated with brands that differentiation between similar products is more difficult to establish. The Internet and the swathe of competing corporate identities that this has brought to the consumer testifies to this, but doesn’t necessarily imply that the entire culture of branding is on the brink of collapse, as Klein suggests. It merely means that brands will persist, but that the growth and expansion of brands that we saw in the 1980s and 1990s will not continue to expand. Also, branding is significantly more sophisticated and more dynamic than it ever has been. The pseudo-individuation of certain branded products, and increased competition in the marketplace has meant that the lifespan of a given brand has been reduced significantly. In order to counter this, marketers have adopted the controversial strategy of targeting what they call “tweens”; namely, children aged between 8 and 12 years old. The argument behind this is that tweens control significant portions of the market, not only in the children’s market, but also regarding their parent’s spending habits. Also, the establishment of a brand into the unconsciousness of a child at this age will lead to the brand being almost permanently hard-wired into the child when he or she becomes an adult, and increases the potential for that brand becoming a “superbrand” in years to come.

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