澳洲悉尼代写作业:品牌的信任

2018-09-28 00:22

与消费者建立信任有助于维持长期所需的市场份额和盈利能力(Giannini, 2011)。增强消费者对品牌的信任也有助于产生更大的消费者满意度市场(Giannini, 2011)。英国最受欢迎、排名第一的主题公园(BBC, 2015)奥尔顿塔多年来一直深受消费者的信赖。Alton Towers一贯非常重视客人的健康和安全，因此它在英国所有主题公园中拥有最好的健康和安全记录(Layton, 2015)。所有的游乐设施都要经过专业的维护工程师按照严格的程序进行彻底的安全评估(Layton, 2015)。公司还对员工进行培训，并定期进行健康和安全审计(Layton, 2015)。它有出色的急救护理服务和西米德兰兹急救中心培训的现场急救队伍(Layton, 2015)。然而，在2015年6月发生的过山车事故之后，Alton Towers公司的声誉受到了严重损害。这次事故导致多人严重受伤，导致主题公园暂时关闭(BBC, 2015)。该事故在一个重要的夏季季节开始时对其交易产生了不利影响(Schram, 2015)。公司估计,半年利润预计将下降43% - -54%之间从去年的£87 m£40 m -£50米今年(Schram,2015)。阿尔顿塔(Alton Towers)的所有者梅林(Merlin)所有其他游客景点的市场活动暂停，也对销售产生了严重的负面影响。
澳洲悉尼代写作业:品牌的信任
Developing trust with the consumers contributes towards sustaining a needed market share and profitability in the long term (Giannini, 2011). Enhanced consumer trust in brands also contributes towards generating greater consumer satisfaction market place (Giannini, 2011). Alton Towers, which is the UK’s most favourite and number one theme park (BBC, 2015), has enjoyed good consumer trust for years. Alton Towers has always taken the health and safety of its guests very seriously and consequently it has the best health and safety records among all the theme parks in the UK (Layton, 2015). All its rides are subject to thorough safety assessments undertaken by specialist maintenance engineers in line with strict procedures (Layton, 2015). The company also undertakes training of its employees and conducts regular health and safety audits (Layton, 2015). It has an excellent first aid care service and an on-site responder team trained by West Midlands Ambulance Service (Layton, 2015). Resultantly, the company delivers 12.6 million individual rides every season .However, the reputation of Alton Towers following the accident of its Smiler roller-coaster ride in June 2015 has been damaged significantly. The accident resulted in several people being seriously injured and led to the temporary closure of the theme park (BBC, 2015). The accident had an adverse effect on its trading at the beginning of an important summer season (Schram, 2015). The company estimated that its half-year profit is expected to drop between 43%-54% from last year’s £87m to £40m-£50m this year (Schram, 2015). The suspension of market activity across all the other visitors’ attractions owned by Merlin – the owner of Alton Towers – also had a strong negative impact on the sales

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