美国essay代写:电子商务环境

2017-02-07 09:34

随着澳大利亚电子商务环境的发展，服装网络营销的商业模式已经从最初的想法到一个明确的盈利模式的商业形态（巴苏，2007）。并且，服装网络营销领域出现了几种成功的企业运营模式。市场竞争激烈，利润率下降，多品种生产需求增加，成本上升，库存周期的压力增大，传统市场准入门槛上升，国产品牌服饰不断发展壮大，市场竞争激烈；在竞争和成本的双重压力，许多服装厂商的平均利润率下降；终端消费者需求不断细分，小批量、多品种的生产复制将带来需求的增加。同时，质量的不断提高，消费方式，设计周期要求生产；原材料、生产材料、渠道成本上升、缩短库存周期成为控制成本的基本问题；市场竞争激烈，规模效应、品牌建设成本进一步提高了传统服装行业的市场准入门槛。而与目前一些欧洲国家服装零售面积超过40%的市场份额属于网络营销的现状相比，澳大利亚的网络市场发展仍有很大的空间。无论是大型企业拥有庞大的传统服装营销渠道，还是服装品牌处于成长初期，电子商务都有着广阔的市场前景，对企业来说是一个充满机会的战略。

美国essay代写:电子商务环境

Add-wear firm always has a lofty ambition of becoming Australian first brand of clothing, with "high quality", "simple fashion design", "most sincere service", "innovation", and "brand". Use clothing culture to maintain and create enterprise’s image and regard it as management idea. Put enterprise’s culture connotation and dress design process together to make Add-wear products more than just clothes, but the integration of enterprise image, and then in an ordinary work create an extraordinary value (Goel, 2007). Together with customers to make a uniform culture sky, as well as set up loyal and good reputation, with strong advertising campaign well expand market. Use accurate products positioning to highlight product features. Use different marketing strategies. Focus on the major consumer groups. Set up wide sales channels and broaden sales area. Along with growing of electronic commerce environment in Australia, clothing network marketing business model has changed from initial ideas into a clear profit pattern of business form (Basu, 2007). And, the clothing network marketing field has appeared several successful operation models of enterprises. Market competition is intense, margins are falling, the increased demand of many varieties of production, cost goes up, inventory cycle pressure increases, and traditional market’s admittance threshold goes up, homebred brand clothing continues to grow stronger, market competition is fierce; In the double pressure of competition and cost, average margins of many clothing manufacturers are falling; Terminal consumers demand constantly subdivides, small batch, copy will bring more varieties of production’s increased demand. At the same time, the consumption of quality, style, design cycle requirements production constantly improve; Raw materials, production material, channel cost going up, shorter inventory cycles become essential problems to control the cost; Intense market competition, scale effect, brand construction cost further improve the traditional clothing industry’s market admittance threshold. And compared with present situation that some European countries’ clothing retail area more than 40% of the market share belongs to network marketing, network market development in Australia still has a large space. Whether are large enterprises with a huge traditional clothing marketing channel or are clothing brands in the initial stage of growth, e-commerce has a wide prospect of market, a strategy full of opportunity for enterprises.