阿德莱德代写assignment 产品属性

2017-01-31 15:06

阿德莱德代写assignment 公司的战略定位是基于独特的产品属性，原来的欧洲时尚风格，独特的配方，提供时尚和风格以及保持皮肤的自然美没有任何恶化的影响在皮肤（Hitt，爱尔兰，和Hoskisson，2000）。使用的产品应归因于高档市场细分（靴学习商店，2011）。此外，在二级目标市场，该产品应定位为延长女性的美丽，由于抗衰老的影响与产品的使用一起寻找更新鲜和年轻 的发展战略，公司将使用包括市场渗透和产品开发和市场开发（knnear，Bernhardt，和krentler，2008）。市场渗透的目标将完成创意营销推广和交流随着营销渠道成员提供良好的回报技术（公司，2005）。据认为，营销传播和推广将使组织享受拉的好处，而健康的营销渠道，特别是零售成员的回报将使组织产生推动市场（科特勒和阿姆斯壮，2003）。这些策略将占市场渗透（knnear，Bernhardt，和krentler，2008）。 此外联盟靴也将产品开发和市场开发。在产品开发案例，虽然标准化的产品将在中国市场的第一年期间，随着时间的推移，当组织将收集市场情报和市场调研数据，企业将用这样的知识和信息，提高在中国市场的公司的销售和市场份额的市场的需求，通过修改其营销组合（拉格曼& Brewer，2001）。另一方面，作为发射期间，7号品牌将在城市地区，随着时间的推移，该组织将开拓其他市场，特别是郊区市场，将使该组织使用的市场发展战略，提高组织的绩效.

阿德莱德代写assignment 产品属性

The positioning strategy of the firm will be based on the unique product attributes, the original European fashion and style, the unique formulation that provides the fashion and style along with preserving the natural beauty of skin without having any deteriorating impact over the skin (Hitt, Ireland, & Hoskisson, 2000). The use of product should be attributed with the upscale market segment (Boots Learning Store, 2011). In addition, in the secondary target market the product should be positioned as prolonging the beauty of the female due to anti-ageing impact associated with the use of product along with looking more fresh and younger
The growth strategy that the firm will use will comprise of market penetration along with product development and market development (Knnear, Bernhardt, & Krentler, 2008). The market penetration objective will be accomplish through creative marketing promotion and communication techniques along with the provision of healthy returns to marketing channel members (Griffen, 2005). It is believed that the marketing communication and promotion will enable the organization to enjoy the benefits of Pull while the healthy returns to marketing channels, particularly retail members will enable the organization to generate push in the market (Kotler & Armstrong, 2003). Both these strategies together will account for the market penetration (Knnear, Bernhardt, & Krentler, 2008).
In addition Alliance-Boots will also product development and market development. In case of product development, although standardized products will be introduced in the Chinese market during the initial year, with the passage of time as the organization will gather market intelligence along with marketing research data, the firm will use such knowledge and information for boosting the firm’s sales and market share in the Chinese market by modifying its marketing mix according to the demands of the market (Rugman & Brewer, 2001). On the other hand, as during the launch period, the No. 7 brand will be introduced in urban areas only, the organization with the passage of time will explore other markets, particularly the sub-urban markets that will enable the organization to use market development strategy for boosting the organization’s performance (Knnear, Bernhardt, & Krentler, 2008)

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