莫纳什Monash代写assignment:媒体公司

2019-09-18 02:19

自进入该行业以来，Netflix一直致力于成为业内最大、最多样化的电影公司。增加在线媒体合作的数量将对双方都有利。继续扩大其媒体目录应该是Netflix前进的首要重点。保持其拥有最多样化和独家收藏的地位，使Netflix有别于业内其他公司。国际增长:随着竞争的加剧，市场和行业的饱和，Netflix寻求国际扩张是最符合自身利益的。建议Netflix主要在欧洲进行扩张，因为欧洲最有可能吸引大量观众。应该考虑这项建议，以便长期进入国际流媒体部门。随着内容目录的扩展，Netflix在进行国际扩张时必须考虑特定地区的内容。推荐策略。增加内容合作伙伴和独家原创/有限内容的数量，可能是市场渗透率最高、公司增长幅度最大的策略。通过将其产品区分为只通过Netflix提供内容，该公司将把自己与竞争对手区分开来，并提供一种独一无二的、与国内外竞争对手不可模仿的产品。通过专注于流媒体，Netflix将降低运营成本，因为它将不需要专注于不同运营国家不同分销渠道的DVD/蓝光发行，也不需要降低第三方生产商的授权成本。
莫纳什Monash代写assignment:媒体公司
Since entering the industry, Netflix has remained committed to being the largest and most varied selection of titles of any firm within the industry. Increasing the number of online media partnerships would be beneficial for both parties involved. The continued expansion of its media catalog should be a primary focus for Netflix moving forward. Maintaining its position of possessing the most varied and exclusive collection sets Netflix apart from the rest of the industry.International Growth: With the increasing level of competition and therefore market and industry saturation, it is in the best interest of Netflix to pursue international expansion. It is recommended for Netflix to expand primarily in Europe where there is the greatest potential to garner a large audience. This recommendation should be considered for a long-term movement into the international streaming segment. Along with expanding their catalog of content, Netflix must consider region-specific content when expanding internationally.
Recommended Strategy.The strategy that may have the best market penetration and lead to the largest amount of company growth is to increase the amount of content partnerships and exclusive original/limited content. By differentiating its product to possess content only available via Netflix, the company will distinguish itself from its competitors and provide a product that is exclusively unique and inimitable from its competitors both domestically and internationally. By focusing on streaming, Netflix will lower its operating costs because it will not need to focus on DVD/Blue-Ray distribution across different distribution channels in the different operating nations as well as lower licensing costs to third-party producers.

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