昆士兰论文代写:VSM集团

2017-07-24 14:17

VSM集团在生产和研发方面都很强大，但在其中、高端市场寻求低成本优势的产品生产能力的产品市场选择看起来不太有希望。要成为市场领导者，实现真正的差异化，它需要提供新的高级产品，同时发展新的能力来管理生产和零售之间的联系。新的模型设计师1因此在VSM的新战略，一个重要的角色，它努力扩展其能力在零售行业，普法夫可以将购买这一战略的角度看。虽然收购普法夫并不是对VSM集团新的战略，这是一致的。当普法夫来到出售，VSM的最高管理层的明确的目标是使一个出口可能为他们的主人。Pfaff的收购将改变行业结构，但对VSM集团IPO的计划要推迟。不过，这一点对以前在其他行业寻求结构性交易的老板来说是可以接受的。此外，普法夫的收购不包括任何在德国的生产能力。模型组的目标是百福品牌。在这个过程中，VSM在布尔诺发现的植物，这是不是普法夫的一部分，但分包商。然而，其在百福生产中的作用，品牌机非常重要，VSM决定买植物，使它的VSM集团的全资子公司。这并不是在VSM的原始计划中，并且很好地说明了流程视角是如何帮助我们的。
昆士兰论文代写:VSM集团
The VSM Group was strong on both production and R&D but the product market options for sing only its production skills to seek low cost advantage in the mid and top segments of the market looked less promising. To become a market leader and achieve true differentiation, it needed to provide new superior products while developing new competence to manage the linkages between production and retailing. The new model ‘Designer 1' therefore played a crucial role in VSM's new strategy, as does its efforts to extend its competence into retailing.The Pfaff purchase can be viewed in light of this strategy. Although the acquisition of Pfaff was not quite in line with the new strategy of the VSM Group, it was aligned. When Pfaff came up for sale, the explicit goal of the VSM top management was to make an exit possible for their owner. The purchase of Pfaff would change the structure of the industry but the plans for an IPO of the VSM Group would have to be postponed. However, this was acceptable to the owner who previously had sought out structural deals in other industries. Further, the purchase of Pfaff did not include any production capacity in Germany. The target of the VSM Group was the Pfaff brand. In the process, VSM discovered the plant in Brno, which was not a part of Pfaff, but a subcontractor. However, its role in the production of Pfaff branded machines was so important that VSM decided to buy the plant and make it a fully owned subsidiary of the VSM group. This was not in VSM's original plan and is a good illustration of how a process perspective helps us